查看完整版本: 量贩式KTV的概念与特点

酒吧在线 2007-11-18 12:07

量贩式KTV的概念与特点

</script>                    （1）、量贩式KTV的概念：量贩式KTV又称“自助式KTV”，“量贩”一词源于日语即大量批发的超市。由此引出的量贩式经营，实际体现的就是透明，平价和健康的消费方式。自助购物、自点自唱。<BR>（2）量贩式KTV的特点：量贩式KTV娱乐场所，也是夜场其中之一，近两年比较兴旺，主要以白领一族、家庭聚会、公司Party为消费群体。价格比较优费，一般只提供卡拉OK歌唱为主，不能播放HIGH型DISCO音乐。全天24小时营业，包房以计时钟消费，没低消，酒水食品以量贩自助式购买。<BR>量贩式KTV与传统夜场（DISCO夜场）不同点<BR>1、传统夜场K TV包房以最低消费形式经营，而量贩KTV没有最低消费，以计时钟消费形式。<BR>2、营业时间不同<BR>3、量贩式KTV没大型节目表演，一般不能播放DISCO音乐，只能唱卡拉OK。<BR>4、自娱自乐。<BR>5、消费价格比传统夜场优惠，（酒水、食品方面）不另加服务费。<BR>6、酒水、食品、量贩式自助形式购买，而传统夜场由客人看酒水牌，服务员电脑落单形式购买。<BR>量贩式KTV与传统KTV对比一览<BR>
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<P class=60 style="MARGIN: 0cm 0cm 0pt"><FONT size=2><FONT color=#333333><FONT face=宋体>普通KTV<o:p></o:p></FONT></FONT></FONT></P></TD></TR>
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<P class=60 style="MARGIN: 0cm 0cm 0pt"><FONT size=2><FONT color=#333333><FONT face=宋体>基本上24小时营业<o:p></o:p></FONT></FONT></FONT></P></TD>
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<P class=60 style="MARGIN: 0cm 0cm 0pt"><FONT size=2><FONT color=#333333><FONT face=宋体>采用小时和分钟计费<o:p></o:p></FONT></FONT></FONT></P></TD>
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<P class=60 style="MARGIN: 0cm 0cm 0pt"><FONT size=2><FONT color=#333333><FONT face=宋体>价格方面<o:p></o:p></FONT></FONT></FONT></P></TD>
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<P class=60 style="MARGIN: 0cm 0cm 0pt"><FONT size=2><FONT color=#333333><FONT face=宋体>不设最低消费和人头费<o:p></o:p></FONT></FONT></FONT></P></TD>
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Vr*py;y2O <P class=60 style="MARGIN: 0cm 0cm 0pt"><FONT size=2><FONT color=#333333><FONT face=宋体>设有最低消费和人头费<o:p></o:p></FONT></FONT></FONT></P></TD></TR>
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<P class=60 style="MARGIN: 0cm 0cm 0pt"><FONT size=2><FONT color=#333333><FONT face=宋体>服务方式<o:p></o:p></FONT></FONT></FONT></P></TD>
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<P class=60 style="MARGIN: 0cm 0cm 0pt"><FONT size=2><FONT color=#333333><FONT face=宋体>不设超市，酒水小点价格高昂<o:p></o:p></FONT></FONT></FONT></P></TD></TR>
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&sPKg']7P}l%O <P class=60 style="MARGIN: 0cm 0cm 0pt"><FONT size=2><FONT color=#333333><FONT face=宋体>营业规模<o:p></o:p></FONT></FONT></FONT></P></TD>8o5Y6S*u2H3f

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<P class=60 style="MARGIN: 0cm 0cm 0pt"><FONT size=2><FONT color=#333333><FONT face=宋体>规模化经营，一般拥有几十个甚至上百个大小包厢<o:p></o:p></FONT></FONT></FONT></P></TD>
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k/D`(Ol#_ <P class=60 style="MARGIN: 0cm 0cm 0pt"><FONT size=2><FONT color=#333333><FONT face=宋体>消费人员涵盖商务消费人群和普通消费者<o:p></o:p></FONT></FONT></FONT></P></TD>#B2UN Kkh`0[K
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m ~UN ~d9xV2V <P class=60 style="MARGIN: 0cm 0cm 0pt"><FONT size=2><FONT color=#333333><FONT face=宋体>多为商务消费人群<o:p></o:p></FONT></FONT></FONT></P></TD></TR>
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<P class=60 style="MARGIN: 0cm 0cm 0pt"><FONT size=2><FONT color=#333333><FONT face=宋体>附加服务<o:p></o:p></FONT></FONT></FONT></P></TD>
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3G`'eEF'R9sm7][F <TD style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #d4d0c8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #d4d0c8; WIDTH: 128.2pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt" vAlign=top width=171>W)dG[.z6Ye DV

:\$g_cR:l9T <P class=60 style="MARGIN: 0cm 0cm 0pt"><FONT size=2><FONT color=#333333><FONT face=宋体>不提供免费餐饮等附加服务<o:p></o:p></FONT></FONT></FONT></P></TD></TR>
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<P class=60 style="MARGIN: 0cm 0cm 0pt"><FONT size=2><FONT color=#333333><FONT face=宋体>其他方面<o:p></o:p></FONT></FONT></FONT></P></TD>
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7w;R7w\4O L <P class=60 style="MARGIN: 0cm 0cm 0pt"><FONT size=2><FONT color=#333333><FONT face=宋体>突出安全、健康和自助式的时尚概念<o:p></o:p></FONT></FONT></FONT></P></TD>
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<P class=60 style="MARGIN: 0cm 0cm 0pt"><FONT size=2><FONT color=#333333><FONT face=宋体>轻易引起暖味联想<o:p></o:p></FONT></FONT></FONT></P></TD></TR></TBODY></TABLE></td>                </tr>                <tr>                   <td height="25"><br>                                          <br></td>                </tr>                <tr>                   <td background="../

53Kefu 2008-5-23 13:20

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